Convert More Flex Leads with a Unified Platform
Ruuster helps the top Flex teams in North America consolidate systems, increase conversion, and strengthen ZHL attachment – right inside Follow Up Boss.
What It Does
MLS Access Inside the CRM
Agents can search the full MLS, including Private Remarks and advanced filters, directly in Follow Up Boss. No toggling between systems.
AI Nurture That Converts Flex Leads
Identify intent signals and automate personalized follow-up at scale. Apply a tag and Ruuster handles the rest.
Cross-MLS Search in One Interface
Support every MLS you operate in with one consistent interface. Agents can search across all markets with zero friction.
Works Across All Lead Sources
Unify nurture for Zillow, PPC, website, and portal leads. Ruuster consolidates behavior from every source and drives consistent follow-up.
Built for Complex Routing
Designed to work with your team’s lead routing, ponds, and assignment rules. Engagement history stays intact through every agent change.
ZHL and Ancillary Promotion
Surface ZHL or any preferred lender in property pages, dashboards, registration flows, and your vendor marketplace to boost conversion and meet Flex goals.
Fully White-Labeled
Every client touchpoint is branded for your team. From property pages to mobile apps, your brand is always front and center.
Why It Matters
Increase Flex Lead Conversion
Faster, smarter follow-up driven by AI that understands buyer behavior and your team’s workflows.
Maximize ZHL Attachment
Promote Zillow Home Loans naturally across the client experience. Meet performance targets and protect your Flex partnership.
Support All Lead Sources in One System
Unify and nurture leads from all sources using one tool your agents already live in.
Replace the MLS as the Agent Workspace
Agents search, save, and collaborate directly from Follow Up Boss. One login, no switching tools.
Clean Handoffs and Accountability
Every lead action is visible in the CRM. Managers can see full timelines and agent activity across the entire lifecycle.
Switching from an all-in-one solution to Follow Up Boss?
Ruuster fills the gap with a complete MLS interface, branded consumer tools, AI-powered nurture, and lender promotion built directly into Follow Up Boss.
How It Impacts Flex Teams
Convert more Zillow Flex leads through faster, automated follow-up
Meet ZHL goals through embedded lender promotion
Nurture leads from all sources in one place
Eliminate tool sprawl with CRM, MLS, and nurture unified
Increase agent accountability and visibility
Search across all MLSs without switching platforms
Keep engagement data through agent changes and routing logic
What Top Flex Teams Are Saying
“We were using 4 or 5 different IDX solutions… now we are fully integrated in one platform, and over 90% of our closed and pending deals are consistently touched by Ruuster.”
Jeremy Wilson
Chucktown Homes Real Estate
Frequently Asked Questions
What is Ruuster?
Ruuster is a platform that unifies your CRM, MLS, consumer portal, and AI-driven follow-up into one connected system. It helps high-performing teams convert more leads across all sources — including Zillow Flex — while reinforcing your brand.
How does Ruuster integrate with Follow Up Boss?
Ruuster connects directly to Follow Up Boss through a seamless integration. Leads are automatically nurtured based on behavior, agents can search the MLS directly inside FUB, and all client activity is logged in one central timeline.
Is Ruuster my website?
No. Ruuster integrates into your existing website or any third-party site (like AgentFire, Sierra, Real Geeks, or custom platforms). It provides branded IDX search and lead capture that syncs directly into your CRM and workflows.
Does Ruuster have an app?
Yes. Ruuster powers a fully branded mobile and web app for your team. Clients can search, save, chat, and collaborate on properties, while agents track engagement in real time. It’s optional — you can still use property alerts and AI nurture without requiring downloads.
What is Ruuster AI Nurture?
Ruuster AI Nurture automates personalized follow-up at scale. It monitors behavior, detects intent, and sends property recommendations and messages based on what leads are engaging with — across any connected platform.
How does Ruuster work with Zillow Flex leads?
When a Flex lead enters Follow Up Boss, Ruuster automatically begins tracking their activity, assigns a smart property search, and sends AI-powered follow-up based on engagement. ZHL promotion is embedded throughout the experience to help you meet Flex goals.
Do leads have to download an app?
No. Property alerts, search experiences, and AI Nurture can all be used through mobile browsers or your website. Clients can choose to download the app, but it is not required.
How does Ruuster make Follow Up Boss feel like an all-in-one solution?
Ruuster brings full MLS access and client search functionality directly into Follow Up Boss. For teams switching from platforms like BoomTown or Lofty, this means you get the same all-in-one feel — without needing to replace FUB.
What are VOW and IDX feeds?
IDX (Internet Data Exchange) is the standard feed used for public-facing property search. VOW (Virtual Office Website) feeds provide additional private data like full filter options and Private Remarks. VOW is typically only available to brokerages or under special agreements.
Does Ruuster support VOW feeds?
Yes, where available. In markets where VOW access is permitted, Ruuster integrates the full set of filters and data so agents can replicate their MLS experience inside Follow Up Boss.
Still have some questions?
Reach Out
Turn Follow Up Boss into the Only Platform Your Team Needs
Connect MLS search, client messaging, personalized nurture, and complete lead tracking — all inside Follow Up Boss.