Trusted by over 20 of the top 100 real estate teams in North America
Wake Up Your Database
Your next deals are sleeping in your database. Wake them up automatically with Ruuster.
Trusted by thousands of agents and millions of consumers.
Leaders of the Flock
Top teams. Real results. Here’s last month’s Ruuster client activity leaderboard.
Highest # of Client Activities
Highest Page Views per Client
7% of your database is going to transact this year. Will it be with you?
Ruuster integrates directly with your CRM and website, keeping new leads warm and reactivating old ones before your competition gets to them.
Activate
Ruuster AI Nurture
- Reengage cold leads instantly at scale with AI-driven property recommendations that adjust to every lead’s real-time behavior.
- Automatically unify lead intent signals from IDX, portals, and other sources to adjust searches based on activity anywhere.
- Add immediate value to new leads with instant alerts and automatic AI searches as soon as a lead registers.
Attract
Website MLS Plugins & Lead Capture
Create a branded multi-MLS portal on any website platform and seamlessly sync leads to all of your systems.
- Sync properties across multiple websites on any platform and unify data from all MLSs.
- Create registration forms that trigger PPC conversion events to optimize ad spend.
- Automate complex lead routing across teams, pools, and geographies.
- Automate AI Nurture for all leads so they immediately get properties similar to what they just looked at when they register.
- White-labeled for your brand.
Sync
Seamless CRM, MLS, and Website Integrations
Unify real-time data across systems so agents work smarter, not harder.
- Enable agents to access and use the MLS directly inside their CRM with full MLS data fields.
- Sync lead activity, properties, and communications across platforms in real time.
Engage
Branded Mobile App & Web Consumer Portals
White-labeled, fully integrated collaboration portals streamline transactions.
- Deliver a seamless, custom-branded experience through mobile and web apps.
- Enable clients and agents to communicate in one platform, eliminating email and text clutter.
- AI-powered follow-ups keep agents top of mind.
Deals are sleeping in your database.
Your agents can’t follow up with everyone. Your tools don’t talk to each other. And most of your pipeline is sitting untouched.
Ruuster wakes them up.
One AI-powered platform that connects your website, CRM, and client tools to find the right leads—and help your team close them, fast.
Ruuster is trusted by over 20 of the top 100 teams in North America
“With Ruuster’s AI nurture, you’re taking your old leads you already paid good money for, and you’re simply converting them.”
Jeff Cook
Team Leader, Jeff Cook Real Estate
#57 RealTrends Mega Team Nationally
Jeremy Wilson
Team Leader, ChuckTown Homes Real Estate
#15 Real Trends Mega Team Nationally
John Glynn, COO
Premiere Group at Real Broker
#27 Real Trends Mega Team Nationally
Matt Smith
Team Leader, Matt Smith Real Estate Group
#67 Real Trends Team Nationally
“Ruuster helps keep my clients engaged, keeps my agents organized, and honestly just works.”
Suneet Agarwal
Team Leader, Big Block Realty
#4 Real Trends Mega Team Nationally
“Now we have one unified MLS feed for the team and our leads so we can see what they’re doing, whether it’s on the mobile app or on a website.”
Pete Peterson
Team Leader, Stratton Real Estate Group
#215 RealTrends Mega Team Nationally
Why Top Real Estate Teams Are FLOCKING To Ruuster
AI-Powered Conversion Engine
Real-time engagement that converts leads.
Works Inside
Your CRM
Optimized for PPC and Marketing
Make every ad dollar work harder.
Full Website
Integration
Scales with
Your Business
For high-performing brokerages and teams.
White-Labeled
Clients engage w/ your brand, not ours.
Good questions from teams like yours
What is Ruuster?
Ruuster is a platform built for top-producing real estate teams. It connects your CRM, MLS, website, and client portal into one seamless experience. With AI-powered follow-up, personalized property search, and deep system integrations, Ruuster helps you convert more leads with less effort.
Who is Ruuster for?
Ruuster is designed specifically for high-performing teams with large databases. If you are using Follow Up Boss, Sierra, or another connected CRM and want to streamline lead nurture, search, and conversion, Ruuster is built for you. We do not offer single-agent pricing.
What kind of results can I expect?
How does pricing work?
Ruuster charges a platform fee that includes your first 10 agents. There are additional agent fees that scale down as you grow, and a small incremental fee per MLS added. See pricing or each out to [email protected] for a custom quote.
Is there a fee based on database size?
No. Ruuster does not charge based on the number of contacts or leads in your CRM. You can nurture your full database without worrying about inflated fees.
Can I have multiple MLSs?
Yes. Ruuster supports teams with national footprints and multiple MLSs. Each agent can have their own branded search pages, and you can create a centralized portal with leads routed automatically based on location.
Does Ruuster support VOW feeds?
Yes, where available. In markets where VOW access is permitted, Ruuster brings full MLS search, including Private Remarks and advanced filters, directly into your CRM.
Does Ruuster replace the MLS for my agents?
In most markets, yes. Agents can search across all MLSs your team belongs to without leaving the CRM. However, MLS-specific functions like ShowingTime or document downloads are not included.
Does Ruuster work in Canada?
What CRMs does Ruuster integrate with?
Ruuster has deep, native integrations with Follow Up Boss and Sierra, as well as a robust Zapier integration for broader use.
How fast can we go live?
Most teams are launched within two weeks, depending on MLS approvals and scope. Our onboarding includes full implementation support, CRM integration, branding setup, and live training for your agents.
How does training work?
You will be assigned a US-based customer success manager with experience supporting high-performing teams. We offer 24/7 email support, live training, weekly office hours, and a help team available during business hours by phone.
Does Ruuster have a mobile app?
Can I integrate Ruuster with my website?
Yes. Ruuster powers a branded IDX experience that integrates with WordPress, AgentFire, Sierra, Agent Image, Luxury Presence, and custom platforms. All lead registrations and activity flow into your CRM with custom tags and routing.
Does Ruuster support PPC campaigns?
Absolutely. Campaign registrations come through with UTM tracking and tags. From there, leads are automatically nurtured and scored based on their engagement. In addition, an integration with Google Tag Manager allows for tracking of PPC conversions.
Does Ruuster support AI-powered follow-up?
Does Ruuster support lead routing rules?
Yes. Ruuster respects your current CRM routing setup, whether you use ponds, smart lists, or custom rules. Engagement history and client data remain fully visible during any agent handoff.
Does Ruuster track engagement?
How is Ruuster different from other platforms?
Ruuster was built for teams who want to activate their database, not just collect more leads. We unify your systems, eliminate duplicate tools, and make Follow Up Boss feel like an all-in-one platform — with true visibility, follow-up, and conversion at scale.
How do I get started?
Book a demo or email [email protected] to schedule a discovery call. We will walk through your current stack, answer your questions, and provide a custom quote based on your needs.
Still have some questions?
Reach Out
Wake Up Your Database
Have over 10,000 leads in your CRM? Book a free demo to see how much of your database is going unnurtured and how Ruuster can wake those leads up automatically for you.