Built for Top-Producing Teams
Wake up your database.
Ruuster helps the best real estate teams in North America convert more leads with less effort.
- Ruuster AI lead nurture
- Unlimited database engagement with no contact limits
- Embedded IDX and MLS search for any website
- Branded client portal and mobile app
- Full CRM sync and deep Follow Up Boss integration
- National MLS coverage (US and Canada)
- PPC and lead source tagging
- Smart routing and agent assignment logic
- Comprehensive onboarding and live support
- Weekly training, office hours, and support from real people
- Ruuster AI lead nurture
- Unlimited database engagement with no contact limits
- Embedded IDX and MLS search for any website
- Branded client portal and mobile app
- Full CRM sync and deep Follow Up Boss integration
- National MLS coverage (US and Canada)
- PPC and lead source tagging
- Smart routing and agent assignment logic
- Comprehensive onboarding and live support
- Weekly training, office hours, and support from real people
- Ruuster AI lead nurture
- Unlimited database engagement with no contact limits
- Embedded IDX and MLS search for any website
- Branded client portal and mobile app
- Full CRM sync and deep Follow Up Boss integration
- National MLS coverage (US and Canada)
- PPC and lead source tagging
- Smart routing and agent assignment logic
- Comprehensive onboarding and live support
- Weekly training, office hours, and support from real people
Call: 312-970-0378
“The best part about it is we didn’t buy new leads. These are old leads we had sitting in our database for years. They had no activity so our agents weren’t doing anything with them. We put Ruuster in front of them and guess what? They’re engaging. They’re raising their hands. They’re helping our agents become successful. So for anybody thinking about, hey, at this moment, I can’t afford that, you can’t afford not to, because you’re not buying new stuff. You’re taking your old stuff you already paid good money for, and you’re simply converting it.”
Jeff Cook
Jeff Cook Real Estate
Jeremy Wilson
Chucktown Homes Real Estate
John Glynn, COO
Premiere Group at Real Broker
No matter the plan, you get the full power of Ruuster.
Ruuster AI Nurture
Automated / Tag Based Lead Nurture
For ALL leads in your database
No Limits on # of Nurtured Leads
Searches automatically adjust based on activity
Incorporates Property View / Inquiry Activity from ALL lead sources
Leads never sunset
Custom Branded E-mail alerts
CRM Integrations
FUB Embedded Widget for MLS Search in the Lead Profile
Seamless 2-way sync of clients and activities
Custom tags, lead routing rules, and automations supported
All client portal activity synced into the lead profile
Smart Lists for Database Nurture
Client Collaboration Portal
Web, Mobile, Browser and App Supported
Collaborative MLS Search with fast and accurate MLS data
2-Way Agent/Client Chat
All Filters from your MLS supported
Custom Educational Content Library
Budgeting Calculators
Custom Vendor Referral Marketplace
IDX Website Embeds
Create a portal experience on your website
Integrate ALL MLSs your team covers
Create agent and local pages
Feature listings
Forced Registration Settings
Integrated with Google Tag Manager for Event Conversions
Fully White-Labeled
Customizable for your brand – all fonts and colors
Custom lead routing rules and tags that flow into your CRM
IDX Website Embeds
Fully-Branded Mobile Applications
Choose your own App Name, fonts, colors, MLSs
Launched into the Apple App and Google Play Stores
Custom Push Notifications
Implementation and Support
Dedicated US-Based Support and Implementation
White-glove onboarding
Live training sessions for admins and agents
Weekly open office hours
User Analytics
Branded Mobile Application (optional)
Good questions from teams like yours
What is Ruuster?
Ruuster is an end-to-end platform that connects your website, CRM, MLSs, and client experience in one place. It helps teams generate, track, and convert leads at scale — from first click to closing.
Who is Ruuster for?
Ruuster is built specifically for high-producing real estate teams and brokerages that need scalable, multi-market solutions. It is not designed for single agents.
Why doesn’t Ruuster have a single-agent plan?
How does pricing work?
We charge a platform fee that includes 10 agents. Per-agent pricing decreases with team size. There’s also a small fee for each additional MLS. Contact sales for a detailed quote.
Is there a fee for database size?
No. Unlike other platforms, Ruuster does not charge based on the size of your database. You can nurture your full contact list with no hidden fees.
Can I have multiple MLSs?
Yes. Many clients operate across dozens of MLSs. Each agent can have their own branded portal and search experience, and you can offer a unified national search to your clients.
Does Ruuster support VOW feeds?
Yes, where permitted. VOW feeds give your agents access to private MLS data and deeper search filters directly from inside your CRM.
Does Ruuster replace the MLS for agents?
Generally, yes. Agents can search the MLS directly inside Follow Up Boss, share listings, chat with clients, and manage everything from the lead profile. For features like ShowingTime or document downloads, agents may still log in to the MLS.
What CRMs do you integrate with?
Ruuster has deep integrations with Follow Up Boss and Sierra, and we support Zapier for additional CRM workflows.
Does Ruuster work with PPC and lead sources?
Yes. Leads from paid campaigns flow into your CRM with UTM and source tagging. AI nurture and property search can be triggered by campaign tags automatically.
How does AI nurture work?
AI Nurture starts personalized follow-up as soon as a lead registers. Messages are triggered by behavior and are synced to your CRM timeline. No manual setup required.
How does lead routing work?
Does Ruuster support Canadian teams?
Does Ruuster have an app?
How fast can we go live?
Most teams go live in under two weeks, depending on MLS approvals and integrations. Onboarding includes implementation, branding setup, and live agent training.
Do you offer support and training?
Yes. Every team is assigned a US-based Customer Success Manager. You get live onboarding, email and phone support, weekly office hours, and regular live training.Yes, you can try us for free for 30 days. If you want, we’ll provide you with a free, personalized 30-minute onboarding call to get you up and running as soon as possible.
Still have some questions?
Reach Out
Wake Up Your Database. Power Every Conversation.
Stop letting leads go cold. Ruuster brings every contact back to life with branded search, smart follow-up, and AI-driven engagement — all connected to your CRM and website.