Ruuster AI Nurture

You’ve spent the money. Now convert the database.

Most real estate teams convert only a fraction of the leads they’ve paid for. The rest sit untouched, ignored, and disengaged. Ruuster’s AI Nurture wakes them up, identifies intent, auto-follows up with personalized property searches, and flags hot behavior right in your CRM – all at scale, with just a tag.

What It Does

Reengage Cold Leads Instantly

Apply a tag, and Ruuster automatically starts nurturing dormant leads with personalized property recommendations and AI messaging.

Behavior-Driven Follow-Up

Custom property searches adjust automatically based on how each lead engages with listings, even across third-party platforms.

Lead Intent Tracking Across Sources

Ruuster pulls behavioral data from any source integrated into your CRM, including IDX websites, portals, and paid lead providers.

CRM Visibility Without the Guesswork

All engagement shows up directly in the CRM, so agents know who to reach out to and when — no spreadsheets or tracking tools required.

Works at Scale

Whether it’s 10,000 leads or 1 million, Ruuster starts working them within minutes. No setup, no workflows, no human effort.

PPC Optimization

Integrated with Google Tag Manager to track conversion events, UTMs, and campaign performance in real time.

Integrated with Your Existing Stack

Works right in the CRM your agents already use.

Why It Matters

You’ve Already Paid for These Leads

Marketing and lead gen are expensive. Ruuster helps you recapture ROI from the contacts already in your CRM.

No One Is Following Up Consistently

Even with the best intentions, most teams drop follow-up after day five. Ruuster runs 24/7, without fail.

Intent Signals Are Lost Without It

Most tools can’t see what leads are doing across search platforms. Ruuster connects the dots and makes behavior actionable.

Agents Don’t Have to Guess

No more “just checking in” emails. Ruuster tells your agents who’s ready, what they’ve looked at, and what to send next.

How It Impacts Teams

Mass Reactivation with Zero Setup

Apply a tag to any list of contacts and Ruuster starts nurturing them in real time.

Unified Engagement View Across Markets

Leads engaging with listings anywhere — in your app, website, or partner platform — are flagged in one CRM profile.

Consistent Lead Visibility for Leadership

Managers know which leads are warming up, which agents are following through, and where action is needed.

Scale Without Headcount

Ruuster runs conversations, property updates, and behavioral tracking automatically, so your team can focus on conversions.

Proven Engagement Data for Coaching

Know which agents are following up and which leads are active without chasing reports or exporting data.darac

Jeff Cook Real Estate

Results with Ruuster

“I’ve used remarketing before, but this blows it away. Ruuster is driving more engagement at a lower cost than running constant ads.

In just a few months, our personalized app and search platform through Ruuster generated over a million property views from 29,000 unique leads. That’s over 30 listings per lead, on average. It’s unheard of.

All teams and brokerages should be paying serious attention to what Ruuster is building. It works, and it scales. Ruuster for the win.”

Frequently Asked Questions

What does “wake up your database” mean?

Most real estate teams have thousands of leads sitting untouched in their CRM. Ruuster uses AI to reengage those dormant contacts through personalized property searches, behavior-based messaging, and real-time tracking — turning cold leads into warm conversations.

How does Ruuster reengage old leads?

You apply a tag inside your CRM. Ruuster immediately starts nurturing those leads with automated follow-up, personalized listings, and intelligent behavior tracking. There is no workflow setup or manual work required.

What kind of messaging does Ruuster send to leads?

Ruuster sends tailored property alerts, behavior-based messages, and engagement nudges based on what each lead is searching for and viewing. It adjusts content automatically based on client behavior.

Where does Ruuster get behavioral data from?

Ruuster tracks lead behavior across all connected sources — including IDX websites, branded apps, mobile portals, and even third-party platforms like Zillow or Realtor.com. If the data lives in your CRM, Ruuster can use it to detect intent.

How is Ruuster different from regular drip campaigns?

Traditional drip campaigns send static, scheduled messages. Ruuster uses AI to adjust content in real time based on what the lead is doing. It reacts to behavior, not a fixed calendar, and personalizes every interaction without agent involvement.

Does Ruuster work with leads from Zillow, Realtor.com, and other paid sources?

Yes. Ruuster works across all lead sources. Once the lead enters your CRM, Ruuster begins tracking engagement and nurturing the contact, regardless of where the lead came from.

How does this help agents prioritize follow-up?

Ruuster shows agents exactly who is active, what properties they have viewed, and which actions indicate real interest. Agents no longer need to guess who to contact or what to say — the CRM shows it all in one place.

Can this be used on a large database?

Yes. Ruuster is built to scale. Whether you have 10,000 leads or 1 million, Ruuster can begin nurturing the entire database in minutes. There is no ramp-up or configuration needed.

What setup is required to get started?

None. Apply a tag to the leads you want to reengage, and Ruuster takes over from there. All messaging, search logic, tracking, and syncing happens automatically.

How do I know it’s working?

You will see live property views, alert opens, and messaging engagement inside your CRM. Managers also get visibility into which agents are following up and which leads are active. Everything is logged in the lead timeline.

How does Ruuster support team leaders and managers?

Team leaders can view unified reporting across all leads, markets, and agents. Ruuster provides real-time data on lead activity and agent responsiveness, so leadership can coach with clarity and prioritize based on actual engagement.

Does this replace remarketing or paid reactivation campaigns?

Yes. In many cases, Ruuster delivers more engagement at a lower cost than traditional remarketing. By activating your existing database, you can generate immediate deal flow without spending additional money on ads.

Can Ruuster work with any CRM?

Ruuster integrates directly with CRMs like Follow Up Boss and can be connected to others through API or middleware solutions. The system works inside the CRM your agents already use.

What results are teams seeing after using Ruuster?

Teams like Jeff Cook Real Estate have seen over 1 million property views from 29,000 unique leads in 90 days. The average lead viewed more than 30 properties, showing deep engagement and a high return on previously cold contacts.

What is required from agents to make this work?

Agents do not need to do anything to start reengagement. Ruuster handles the outreach and tracking automatically. Once a lead is flagged as active, the agent can step in with the right message at the right time.

What kind of scale can Ruuster handle?

Ruuster is designed to handle high-volume databases. Whether you manage tens of thousands or hundreds of thousands of leads, Ruuster begins nurturing at scale with no extra effort or hiring.

How does this help improve ROI on past lead spend?

You already paid for these leads. Ruuster helps you monetize that sunk cost by surfacing new opportunities from contacts that were previously ignored or forgotten. It drives conversion without additional ad spend.

How do I get started?

Still have some questions?

Reach Out

Capture Smarter. Follow Up Faster. Convert More

Book a demo to see how Ruuster connects traffic, technology, and team performance.