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Branded App and Web Portal

Your brand. Your platform. One place for everything.

Ruuster gives you a fully branded client portal on mobile and web to keep clients engaged and agents connected. From property search to closing and beyond, everything happens in one unified system under your brand, across iOS, Android, browser, your website, and CRM.

Note: App download is optional. Clients are not required to download an app. Property alerts, saved searches, and AI-powered follow-up all work directly in the browser-based portal.

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What It Does

Branded Mobile App for iOS and Android

Your logo, your colors, your app. Clients find and download your brand directly in the app store.

Seamless Web Portal Experience

Clients can engage in any browser on desktop or mobile. The journey is consistent across devices and mirrors the app experience.

Instant Search Alerts

Clients get real-time updates when properties that match their preferences hit the market. Alerts are fast, relevant, and personalized.

Real-Time Chat

In-app messaging keeps client conversations organized, accessible, and connected to their search activity.

Custom Push Notifications

Notify clients with timely, branded messages to drive re-engagement and next steps.

Budgeting and Affordability Tools

Help buyers understand what they can afford and guide them toward the right properties.

Vendor Referral Tools

Highlight trusted lenders, inspectors, and service pros. Add value post-close and reinforce your brand.

AI-Powered Follow-Up

Keep clients engaged automatically with messaging personalized to their behavior and search activity.

CRM Sync for Agents

All activity, chats, alerts, searches, and engagement data syncs directly to your CRM so agents always have full visibility.

Why It Matters

Unified Brand Experience

Clients stay in your branded system from first search to post-close. No outside portals, no confusion.

Cleaner Communication

Consolidate messaging and updates into one consistent platform. No more fragmented conversations across text, email, and apps.

Delivers Continuous Value

The platform supports your clients throughout the homebuying process with tools they use and trust.

Extends the Relationship Beyond the Transaction

Clients stay connected after closing through alerts, vendor tools, and branded value.

Strengthens Loyalty and Differentiation

A branded app and portal show clients you are invested in their long-term success, not just the sale.

How It Impacts Large Teams

Keep Clients in Your Ecosystem

Clients stay off the portals and remain engaged in your branded environment, increasing loyalty and visibility.

Gain Visibility Into Client Intent

See when a client is viewing mortgage vendors, using budgeting tools, or reading education content. Use those signals to start helpful conversations and convert more deals.

Device Flexibility

Clients move fluidly between app and browser. All actions are tracked and visible to the team.

Streamlined Agent Workflow

Every client interaction is automatically synced to your CRM. Agents know what clients are doing without extra work.

Automated Targeted Messaging

Push alerts, value-add content, and follow-ups at scale based on specific behavior or status.

Retention at Scale

Stay relevant after the close with referral tools, market reports, and timely alerts, without relying on cold drip campaigns

Case Study

Stratton Group

  • Client: Pete Peterson, Team Leader
  • Team: Stratton Real Estate Group, Arizona — Top 250 RealTrends Team
  • Scale: 50 agents, ~500 transactions annually

Results with Ruuster

  • Over 273,000 property views in 90 days
  • 3,500 clients actively searching through the app
  • Each user viewed an average of 77 properties, which is 152% above the national average

“In just 90 days, 3,500 clients searched for homes on our app with over 273,000 property views. The average client viewed 77 homes – that’s 152% above national benchmarks. If you’re thinking about how to reach more consumers, they’re searching on a cell phone. Ruuster’s mobile app has been a game-changer. It’s fully integrated with our website and CRM, so we can see everything – whether clients are on desktop or mobile.”

FAQs

Frequently Asked Questions

What is the Ruuster branded app and client portal?
Ruuster’s Branded IDX Search lets you embed a fully customized MLS search experience on your existing website. It supports multi-MLS listings, is tailored to your brand, and syncs all lead behavior and preferences into your CRM in real time.
Yes. Ruuster works with any website, including WordPress, AgentFire, AgentImage, Sierra Interactive, Real Geeks, or custom platforms. You can fully control how the search experience looks and where it lives.

Key features include:

  • Branded iOS and Android mobile app
  • Seamless web portal for browser access
  • Real-time property alerts
  • Branded IDX search
  • In-app messaging and chat
  • Push notifications
  • Budgeting and affordability tools
  • Vendor referral directory
  • AI-powered follow-up
  • Full CRM integration with engagement tracking

The portal tracks client activity including searches, saved homes, chats, budgeting tool usage, and vendor clicks. Ruuster AI Nurture uses this data to send smart follow-up messages, personalized property alerts, and re-engagement content without manual agent effort.

All client activity is automatically logged to your CRM. This includes listing views, conversations, alerts, and portal usage. Ruuster integrates directly with CRMs like Follow Up Boss so agents can work from a single timeline without duplicate data entry.
No. Ruuster is not a CRM or website builder. It enhances your existing systems by connecting to your CRM and embedding into your current website. It provides a branded engagement layer that includes property search, communication, and automated follow-up.

Yes. Ruuster integrates with any website, including platforms like AgentFire. You can embed branded IDX search and lead capture forms directly into your site, giving visitors a consistent and professional experience.

Ruuster supports instant property alerts, branded push notifications, behavior-driven follow-up messages, and real-time chat notifications. All notifications are customized to your brand and personalized to each client’s activity.
Ruuster connects directly to your MLS using IDX feeds for public-facing search. In supported markets, it also uses VOW feeds to provide advanced filters and access to Private Remarks. This gives clients a richer search experience under your brand.
Yes. In MLS markets where VOW access is permitted, Ruuster can deliver full search filters and private listing data. This makes the client experience more powerful and agent-like while remaining inside your branded environment.
Visitors to your site or portal are converted into leads through branded lead capture forms. These leads are instantly sent to your CRM, assigned to agents, and placed into automated nurture flows based on their behavior and search activity.
Client activity triggers platform-wide responses. For example, a saved home, a budgeting tool, or vendor interaction could prompt an agent follow-up. All activity is visible in the CRM and powers Ruuster’s AI automation.
Ruuster gives you full control over the client experience. Ruuster keeps clients in your branded ecosystem across web and mobile. There is no competing advertising or agent presence. You own the relationship.
Teams like Stratton Real Estate Group have reported over 273,000 property views in 90 days and an average of 77 homes viewed per user. That is more than 150 percent above the national average. The branded experience increases engagement and lead conversion.
Ruuster helps large teams by consolidating communication, automating follow-up, and tracking behavior across devices. Teams can prioritize leads based on intent, keep clients engaged after the close, and operate at scale without losing personalization or visibility.
Ruuster provides a fully branded IDX search experience that works in both your mobile app and website. Clients can search listings using advanced filters, save homes, and receive alerts. All search behavior is tracked and tied to their CRM profile.
When used together, Ruuster’s tools create a closed-loop engagement system. You capture leads from your website, convert them through personalized AI nurture, track behavior in your CRM, and keep them engaged through branded search and communication tools. This results in higher conversion, stronger loyalty, and better client experiences.
Click Book a Demo or See It in Action on the product page to schedule a walkthrough. Ruuster’s team will show you how to launch your branded app and portal quickly with full integration into your CRM and website.

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