Ruuster + Agent Fire: Built for Top Teams
Dozens of RealTrends-ranked teams across the country use AgentFire and Ruuster together to deliver stunning websites that convert – all connected to Follow Up Boss, your MLSs, and engaging your database at scale.
What It Does
Beautiful, Branded Websites That Drive Results
AgentFire delivers high-performing real estate websites with full design flexibility, community pages, agent profiles, PPC funnels, and SEO tools — all under your brand.
Integrated IDX Powered by Ruuster
Turn your AgentFire site into a high-converting search experience. Ruuster adds branded IDX with multi-MLS support, custom registration rules, lead tracking, and full CRM sync.
AI Nurture That Converts
Every registered lead can be nurtured instantly with personalized property alerts, and behavior-based follow-up – all automated, all connected to Follow Up Boss.
Multi-Market, Team-Ready Infrastructure
Support dozens of agents, multiple MLSs, and varied lead routing rules with a unified platform that works across markets and roles.
Real-Time CRM Connection with Follow Up Boss
Client Portal and App Included
Every lead can access a branded home search portal, connected directly to your site and CRM. Clients search, save, and chat with agents while your team tracks activity and engagement.
Why It Matters
Ruuster doesn’t just capture leads – it activates them.
You get the brand presence of a custom site with the backend power of Ruuster.
No more disconnected IDX plugins, stale CRMs, or manual follow-up.
Top teams use AgentFire for flexibility and Ruuster for automation.
Your team focuses on conversions, not managing tools.
How It Impacts Teams
Custom Agent Pages and PPC Funnels
Highlight your team, listings, and campaigns with fast, optimized pages that look great and convert.
Precise Lead Routing by Source, Region, Price, or Language
Whether from paid ads or organic search, every lead is tracked and routed based on your team’s logic.
Follow Up Boss at the Center
Everything runs through the CRM your team already uses. No switching systems. No duplicate data. One source of truth.
AI That Scales Engagement
One Seamless System for Everyone
Real Results from Top Teams
John Glynn, COO
Premiere Group at Real Broker
Frequently Asked Questions
Can I keep my existing AgentFire site and add Ruuster?
Yes. Ruuster integrates with your existing AgentFire site to power IDX search, lead capture, and follow-up.
What does Ruuster add to AgentFire?
Ruuster provides a branded IDX, AI-powered nurture, real-time CRM sync, behavioral tracking, lead routing, and a client portal — all connected to Follow Up Boss.
Does Ruuster support Canadian teams?
Yes. Ruuster supports major Canadian boards and works across provinces with full VOW and IDX integration.
Will leads sync to Follow Up Boss?
Yes. Leads from your website will sync in real time with tags, UTMs, and source tracking. All activity will be logged and available for automations.
Can we route leads based on price, source, or region?
Absolutely. Ruuster respects your existing lead routing logic in Follow Up Boss and supports ponds, tags, and assignment rules.
Is there a client portal or app included?
Does Ruuster support multi-MLS teams?
Yes. You can support multiple MLSs in one unified experience across your AgentFire site, app, and CRM.
Can Ruuster be used for paid ad campaigns?
Yes. You can track PPC performance, attach UTMs, control registration rules, and start follow-up instantly after lead capture.
Still have some questions?
Reach Out
Capture Smarter. Follow Up Faster. Convert More
Book a demo to see how Ruuster connects traffic, technology, and team performance.