One Platform for Lead Conversion, MLS Search, and Client Engagement
Ruuster for Canadian Real Estate Teams
Ruuster helps the most productive real estate teams in Canada centralize their lead generation, nurture, branded search, and MLS access into one unified system. From website to CRM to mobile app, every touchpoint is branded and built to convert.
What It Does
Branded IDX Search on Your Website
Deliver a customized, multi-board MLS search experience across any platform — including WordPress, AgentFire, Real Geeks, and custom websites. Fully branded, SEO-friendly, and conversion-optimized.
MLS Search Inside Follow Up Boss
Agents can search full MLS data including filters and Private Remarks (where VOW feeds are permitted) directly inside Follow Up Boss. No extra logins, no toggling between systems.
AI Nurture That Responds to Lead Behavior
Leads receive personalized listing alerts and follow-up messages based on what they are actually viewing. Apply a tag and Ruuster starts nurturing instantly with no manual setup required.
Branded Consumer Portal and Mobile App
Clients can search, save, chat, and receive property alerts across iOS, Android, desktop, and mobile browsers. Everything is branded for your team, not a third-party portal.
Cross-MLS Search Across Markets
Unify listings from all supported Canadian boards in one seamless experience. Perfect for teams operating across regions, provinces, or national expansion networks.
Smart Lead Capture and Routing
Control when leads register, track behavior before and after form fill, and route based on price, location, language, or campaign source. All lead activity syncs instantly to your CRM.
Real-Time Sync Across Your Stack
Ruuster keeps your CRM, website, MLS data, nurture flows, and consumer tools in sync. Property views, saved listings, registration data, and engagement history are updated live.
Why It Matters
Replace Disconnected Tools and Plugins
Stop patching together multiple IDX systems, lead forms, or tracking spreadsheets. Ruuster brings CRM, MLS access, client nurture, and search together into one cohesive system.
Faster Follow-Up, Better Conversion
Ruuster uses AI to detect behavior and send timely follow-up messages, listing alerts, and engagement nudges. Agents get notified when a lead is ready to act.
Simplify Agent Workflows
Agents search, follow up, and manage leads in one interface. No switching tools, copying links, or chasing missed activity. All data lives in Follow Up Boss.
Scale Across Teams, Markets, and Languages
Whether you’re operating in Calgary, Toronto, Vancouver, or across provinces, Ruuster adapts to your structure and helps you grow without adding tech debt.
How It Impacts Canadian Real Estate Teams
Convert more leads with real-time nurture and listing alerts
Replace IDX plugins with a branded, high-performing search experience
Centralize CRM, MLS, and consumer engagement into one platform
Improve ROI from PPC and portal traffic
Automate follow-up across thousands of leads with zero manual effort
Support large multi-region and multi-language teams
Increase accountability through full engagement visibility and tracking
What Top Canadian Teams Are Saying
“Ruuster changed the way we engage with our leads. In just 60 days, we saw over 200,000 monthly page views from more than 4,000 active users. Our agents are now working with clients who are actually searching and engaging daily — not just sitting cold in the CRM. The system is seamless, branded to us, and built to scale. If you’re serious about converting more leads in Canada, this is the platform.”
Justin Havre, Team Leader, Justin Havre & Associates
#1 Real Estate Team in Canada by Volume - 85 agents based in Calgary, Alberta
Frequently Asked Questions
What is Ruuster?
Ruuster is a fully connected platform that integrates your CRM, MLS data, branded website search, mobile app, and AI-driven follow-up. It helps high-performing Canadian teams convert more leads while maintaining brand consistency and operational simplicity.
How does Ruuster integrate with Follow Up Boss?
Agents can search listings directly inside Follow Up Boss, see lead activity in real time, and manage follow-up without leaving the platform. All client behavior is logged to the CRM timeline.
Can I use Ruuster with my existing website?
Yes. Ruuster works with any website platform and allows you to embed fully branded IDX search tools, custom landing pages, and smart lead capture with full CRM sync.
Does Ruuster provide a branded mobile app?
Yes. Ruuster powers a branded mobile app for iOS and Android that mirrors the search and messaging experience from your website. Clients can also use a browser-based version without needing to download the app.
What is AI Nurture and how does it help?
Ruuster AI Nurture tracks lead behavior and sends follow-up messages, listing recommendations, and engagement nudges automatically. This helps convert more leads without manual outreach or drip campaigns.
Can Ruuster support my team across multiple MLSs?
Yes. Ruuster aggregates listings from multiple Canadian MLS boards and delivers them in one unified search experience. This is ideal for expansion teams and brokerages operating across regions.
Does Ruuster capture and track paid traffic?
Yes. Ruuster captures UTM parameters, tracks pre-registration behavior, and links every lead to its source, campaign, and property history. This helps you optimize ad spend and measure performance.
Do leads have to download the app?
No. Clients can engage through the portal on any mobile or desktop browser. The mobile app is optional and provides an enhanced experience, but all core features work without it.
What are IDX and VOW feeds, and does Ruuster support them in Canada?
IDX (Internet Data Exchange) powers public search tools. VOW (Virtual Office Website) access provides private listing data and extended filters. Ruuster supports both where permitted by your Canadian MLS board.
How do I get started?
Click Book a Demo or See It in Action to schedule a personalized walkthrough. We will show you how to launch Ruuster with your existing CRM, website, and market footprint.
Still have some questions?
Reach Out
Turn Follow Up Boss into the Only Platform Your Team Needs
Connect MLS search, client messaging, personalized nurture, and complete lead tracking — all inside Follow Up Boss.