One platform. Zero silos.

Total sync between your CRM, MLS, and website.

Ruuster connects your CRM, MLS data, and website in real time, giving agents full search access across markets and keeping all lead activity visible, centralized, and accountable — no matter who owns the lead.

What It Does

MLS Access Inside the CRM

Agents can browse, search, and act on full MLS data without leaving the CRM^*. Ruuster uses VOW feeds (where available) to give agents full filtering capabilities, access to Private Remarks, and a search experience identical to the MLS.

* for Follow Up Boss users

Cross-MLS Search in One Interface

Agents can search across all connected MLSs using one consistent interface, with no need to switch platforms or tools.

Real-Time Lead and Listing Sync

Properties viewed, messages sent, saved searches, and search behavior sync automatically between your CRM, website, and consumer portal/ app.

Activity Timeline in the CRM

Every lead action is logged and displayed in one centralized timeline for agents and managers.

One Source of Truth

All lead and listing data remains consistent, current, and complete across your entire system.

Why It Matters

Ruuster doesn’t just capture leads – it activates them.

Replace the MLS as Your Agent Workspace

Agents no longer need to switch between tools. They can search, save, and share listings from directly within the CRM.

Search Across All Your Markets

Support every MLS you belong to in one place. Agents can work across regions without fragmentation.

Preserve Lead Intelligence Across Assignments

Lead search history, saved properties, and activity remain visible in the CRM even if agent ownership changes.

Enable Smarter, Faster Follow-Up

With behavioral data and property details in view, agents reach out with context and relevance every time.

Eliminate Silos and Redundant Tools

Stop relying on outdated IDX plugins, disconnected CRMs, or spreadsheets. Ruuster keeps everything in sync automatically.

How It Impacts Teams

Unified System Across All Markets

Whether agents are working in the CRM, on the website, in the mobile app, or in a browser, they see the same real-time lead data and MLS listings.

MLS-Synced Lead Routing

Automatically route leads based on geography, price range, source, or campaign using synced MLS data.

Streamlined Agent Onboarding

New agents start productive on day one, with full access to MLS search inside the CRM and no new platforms to learn.

Manager Visibility and Oversight

Leadership can see engagement, response history, and agent activity across all leads and tools from one central dashboard.

Maximized Agent Efficiency

With fewer tabs to manage and all lead data in one place, agents spend more time working leads and less time managing systems.

Premiere Group Real Etate Team

Results with Ruuster

“We are a national expansion team working across more than 75 MLSs, and Ruuster handles it beautifully. Every agent has their own IDX experience embedded on their site, fully integrated with Follow Up Boss. We get alerts when leads register, when they view homes, and we automate action plans based on behavior. The impact has been tremendous. Agents use the system. Leads stay engaged. AI nurture is incredible. And the support from the Ruuster team has been outstanding.”

Frequently Asked Questions

What does Ruuster do for CRM and MLS integration?

Ruuster connects your CRM directly to your MLS data. Agents can search listings, view Private Remarks, and access full VOW-level MLS filters without ever leaving the CRM. Property and client activity sync in real time across systems.

Can agents search MLS listings directly inside the CRM?

Yes. Ruuster embeds full MLS search access inside your CRM. Agents can browse, filter, and share listings with full visibility into activity, saved searches, and behavior — all in one place.

Does Ruuster support multiple MLSs?

Yes. Ruuster supports cross-MLS search in one unified interface. Agents working across regions or expansion markets can access listings from all connected MLSs without switching tools.

What is the difference between IDX and VOW in Ruuster?

IDX feeds power public-facing consumer search, while VOW (Virtual Office Website) feeds allow agents to access full filtering, Private Remarks, and non-public listing data. Ruuster uses both, depending on your MLS agreements, to maximize agent visibility and functionality.

How does Ruuster keep client and listing data in sync?

All property views, saved listings, searches, chats, and behavior are synced in real time between your CRM, website, and client portal or app. There is no need for manual tracking or duplicate data entry.

What happens when a lead changes agents or is reassigned?

All lead history stays intact. Search activity, saved properties, and engagement data remain visible in the CRM regardless of ownership changes. This preserves client context and supports continuity across your team.

How does Ruuster support smart follow-up?

Agents can see exactly what listings a client is engaging with, when they viewed them, and how often. This context allows for timely, relevant outreach and eliminates blind follow-up or generic messages.

Does Ruuster replace my IDX website?

No. Ruuster integrates with your existing website, including providers like AgentFire, Real Geeks, and Sierra. It embeds branded IDX search experiences into your site and syncs all lead behavior with your CRM.

Can I route leads based on MLS or listing data?

Yes. Ruuster supports lead routing rules based on geography, price range, source, campaign, or MLS territory. Leads are distributed automatically with full context from listing data.

How does Ruuster support agent onboarding?

New agents get full access to MLS data and client engagement directly in the CRM from day one. There is no need to train on multiple tools or platforms. Agents can start working leads immediately.

What visibility do managers and team leaders have?

Managers can see full engagement and activity timelines across all leads and agents. This includes property views, saved searches, messages sent, and response rates. All of it is centralized and accessible for coaching and accountability.

How does this improve agent efficiency?

By eliminating the need to switch between MLS, CRM, websites, and apps, Ruuster saves time and reduces friction. Agents spend more time working leads and less time managing tools or toggling between platforms.

What does “one source of truth” mean in this context?

Ruuster ensures that all listing and lead data stays current and consistent across your CRM, website, mobile app, and agent interface. No more mismatched records, outdated spreadsheets, or conflicting tools.

What results are teams seeing from using Ruuster’s integrations?

Teams like Premiere Group have deployed Ruuster across 80 MLSs and 300 agents. They have unified search, follow-up, and CRM workflows into one experience, reduced tool fragmentation, and increased lead engagement and agent adoption.

Which CRMs does Ruuster integrate with?

Ruuster integrates directly with Follow Up Boss and is compatible with other CRMs via API or third-party connectors. It embeds functionality inside the CRM your team is already using.

How is Ruuster different from traditional MLS plugins or IDX tools?

Traditional IDX plugins are disconnected from your CRM. Ruuster unifies CRM, MLS, website, and client portal activity into one real-time system. It tracks behavior, enhances follow-up, and eliminates gaps between platforms.

Can agents still use the consumer portal or app alongside CRM search?

Yes. Agents can move fluidly between CRM, app, and website. All lead actions are visible no matter where they occur, and all systems stay synced. Clients can also switch between mobile and desktop without losing data.

How do I get started with CRM and MLS integration through Ruuster?

Click Request a Demo or See How It Works on the page. Ruuster’s team will walk you through the setup and show you how to unify your systems without replacing your CRM or disrupting your current workflows.

Still have some questions?

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