Attract, Empower, and Retain Top Talent with Systems That Actually Perform
Ruuster for Agent Recruiting
Ruuster helps leading teams build a recruiting advantage by offering agents a system that delivers faster ramp, easier workflows, and real results. Built for performance, proven at scale, and trusted by top teams nationwide.
What It Does
AI Nurture that Finds Hand-Raisers for Your Agents
Ruuster uses behavior-driven AI to deliver personalized property recommendations based on what leads are actively viewing. Agents can focus on hand-raisers, not cold calls. This creates faster ramp for new hires and more consistent conversion for your entire team.
Delivers a System Agents Actually Use
Ruuster embeds MLS search, lead activity, client messaging, and follow-up directly inside Follow Up Boss. Agents can work from one screen with no tech hurdles or training overhead.
Fast Ramp for New Agents
Agents get full MLS access inside the CRM, AI follow-up that activates every lead, and client portals that drive engagement. Most new agents are productive within days.
Branded Portal and App for Every Agent
Each agent gets their own branded search experience. Leads stay engaged and every click, view, and message is synced to the CRM.
Works with Your Stack
Ruuster integrates with Follow Up Boss, AgentFire, Sierra Interactive, Google Tag Manager, and more. Your current systems work better with Ruuster.
Real-Time Visibility for Managers
See exactly what agents are doing with leads. Know who’s following up, which leads are active, and how many conversations are happening every day.
Why It Matters
Recruiting Advantage
Top producers are tired of juggling outdated tools. Show them a system that works and proves value. With Ruuster, your platform becomes a reason to join.
Agent Retention through Results
When agents close more deals with less hassle, they stay. Ruuster reduces friction, increases engagement, and proves impact every day.
Control the Client Experience
Stop sending your buyers to third-party portals. With Ruuster, your agents own the brand, the search, and the conversation.
Repeatable and Scalable
Your systems should help agents succeed whether you have 10 agents or 1,000. Ruuster drives consistent processes and trackable performance across the org.
How It Impacts Teams
Faster onboarding and productivity
Higher agent satisfaction and retention
Stronger recruiting narrative and competitive edge
Cleaner handoffs and better lead ROI
Visibility into what agents are doing and where to coach
More conversations, more appointments, more closings
Jon Cheplak
“We’ve worked with Ruuster for years. Our clients get great results from them, and they’re really good people.Ruuster isn’t another shiny object – it’s a conversion system that drives real production. Top teams aren’t just buying leads — they’re creating more 2 minute conversations, setting more appointments, and closing more deals. You want agent retention? Give them tools that produce. You want lead ROI? Give them a system that converts. You want scale? Make it repeatable, trackable, and built to win. Ruuster does all three.”
Jon Cheplak
Real estate leadership coach and founder of Cheplak Live
Frequently Asked Questions
What is Ruuster?
Ruuster is a centralized platform that connects your MLS, CRM, branded portal, and AI-powered nurture into one system. Built specifically for top-producing teams.
Is it hard for new agents to learn?
No. Agents can work from the Follow Up Boss interface without needing to learn a new tool. Most start using it productively within the first day.
Does Ruuster work with my existing website?
Yes. Ruuster embeds branded search and lead capture into any website — including AgentFire, Sierra, Real Geeks, and custom builds.
How does Ruuster help with recruiting?
It gives you a true system of record that agents want to use. You can show prospective recruits a branded, all-in-one experience they can’t get anywhere else.
Does it support multiple MLSs?
Yes. Ruuster supports cross-MLS search and coverage across Canada and the US. We serve clients in 100+ MLSs and can onboard new ones as needed.
How fast can we go live?
Most teams are fully launched in under two weeks depending on MLS approvals. We provide full onboarding, branding, integration, and live training.
Still have some questions?
Reach Out
Turn Follow Up Boss into the Only Platform Your Team Needs
Connect MLS search, client messaging, personalized nurture, and complete lead tracking — all inside Follow Up Boss.