Turn Follow Up Boss into Your All-In-One Platform

Ruuster transforms Follow Up Boss into a unified platform where agents can search listings, nurture leads, and collaborate with clients — all from one interface. Eliminate system switching, increase accountability, and drive more closings with less effort.

What It Does

MLS Search in the Lead Profile

Agents can search across all MLSs your team supports with all native MLS filters, directly from the Follow Up Boss interface.

Embedded App Experience Right in Follow Up Boss

Ruuster lives inside the Follow Up Boss lead profile. Your agents can search listings, message clients, and track activity — all without leaving the CRM.

In Perfect Sync with Your Website

Listings are perfectly synced across all of your platforms – your website(s), your CRM, and your client portal. All lead routing rules, ponds, and agent assignments work in sync.

Live Chat with Clients

Built-in chat allows agents to message leads in real time through your branded portal or mobile app. Every message is recorded in the CRM timeline for full visibility.

AI Nurture with Full CRM Sync

Apply a tag and Ruuster begins personalized follow-up based on lead behavior. Property alerts and messages are automatically tailored to each person’s interests.

PPC and Lead Source Integration

Registrations from campaigns and websites flow into Follow Up Boss with full source tracking, custom tags, and UTMs — ready for automated routing and action plans.

Full API Integration

Every interaction — searches, saves, logins, and chats — syncs via API into Follow Up Boss. Power Smart Lists, automation, and agent workflows with complete engagement data.

Supports Existing Lead Routing

Ruuster works with your current routing, pond, and assignment rules. Engagement history stays with the lead through every handoff or reassignment.

Why It Matters

Ruuster doesn’t just capture leads – it activates them.

Keep agents focused in one platform

Track every lead action without extra tools

Automate personalized follow-up from any source

Eliminate gaps between lead capture and lead nurture

Improve PPC and website ROI

Give leadership full pipeline visibility

What Top Teams Are Saying

“We’re a national expansion team in 47 markets with over 75 MLSs brought together into Ruuster, integrated with our website and Follow Up Boss, and the integration is absolutely fabulous.”

John Glynn, COO

Premiere Group at Real Broker

Frequently Asked Questions

How does Ruuster integrate with Follow Up Boss?

Ruuster connects through an embedded app and full API integration. Leads can be nurtured based on tags, listings can be shared, chat history is tracked, and Smart Lists reflect real-time activity.

Does Ruuster work with Canadian teams?

Yes. Ruuster supports Canadian MLSs and teams operating across multiple markets. Where VOW feeds are available, full data access is provided directly within Follow Up Boss.

Can I use Ruuster with my website and PPC campaigns?

Absolutely. Ruuster integrates with your existing website, landing pages, and paid ad campaigns. Registrations sync into Follow Up Boss with custom tags, UTMs, and full behavioral tracking.

Do I need to replace my website?

No. Ruuster overlays on top of your current website, whether you use AgentFire, Real Geeks, Sierra, or a custom platform. IDX search and lead capture become smarter and fully connected.

Is there a mobile app for clients?

Yes. Ruuster powers a branded consumer portal and mobile app that clients use to search, save, and chat. All interactions sync back into Follow Up Boss, but the app is optional.

How does AI Nurture work inside Follow Up Boss?

Add a tag and Ruuster starts sending intelligent property recommendations and messages based on what the lead is doing. All activity shows up in the CRM for easy follow-up.

Does it work with Zillow Flex leads?

Yes. Flex leads are tracked, nurtured, and updated in real time. Ruuster helps teams increase conversion and maintain performance by automating the follow-up and surfacing high-intent behavior.

Does it support my team’s lead routing rules?

Yes. Ruuster respects all routing and assignment logic. When a lead changes agents, the engagement history stays intact and visible.

Still have some questions?

Reach Out

Turn Follow Up Boss into the Only Platform Your Team Needs

Connect MLS search, client messaging, personalized nurture, and complete lead tracking — all inside Follow Up Boss.