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IDX Website Plugin

Branded IDX Search & Intelligent Lead Capture

Create a fully branded, multi-market home search experience on any website. Capture, qualify, and route leads with precision while syncing activity and preferences directly into your CRM.

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What It Does

Ruuster transforms your website into a high-converting, fully branded lead generation engine – seamlessly integrated with your CRM, Client Portal, and Ruuster’s AI-powered follow-up.

Embed Branded IDX Feeds Anywhere

Launch a fully custom MLS search experience on any site – WordPress, AgentFire, AgentImage, custom, or other platforms.

Multi-Market MLS Support

Aggregate listings from multiple MLSs into one unified search interface.

Build Custom Pages

Embed properties on and set custom lead routing rules for agent profile pages, community/location pages, featured property pages, and PPC registration pages – with complete control over design and copy.

Smart Lead Registration

Control registration rules (views before form, content types, listing categories), and capture full pre-registration behavior.

Lead Sync & Routing

Leads sync instantly to your CRM with full property history, custom tags, and routing logic by price, location, or campaign source.

PPC Optimization

Integrated with Google Tag Manager to track conversion events, UTMs, and campaign performance in real time.

Integrated with Ruuster AI Nurture

Upon registration, leads can begin receiving property recommendations and messages personalized to their viewing behavior – with no manual setup.Tha

Why It Matters

Ruuster doesn’t just capture leads – it activates them.

Seamless Experience, End to End

From first site visit to listing alerts and agent follow-up – it’s all connected, branded, and intelligently automated.

Instant AI-Powered Engagement

With Ruuster AI Nurture, leads are automatically matched with relevant properties and messaged as if by a human — increasing early response rates and long-term engagement.

Boost Paid Ad ROI

Every click from a PPC campaign becomes a measurable, trackable lead tied to your brand and ad budget.

No Missed Opportunities

Whether they convert after 2 pageviews or 20, every lead is captured with full context and nurtured immediately.

How It Impacts Teams

Ruuster is designed to scale with you across markets, users, and traffic sources:

Centralized Multi-MLS Search

Replace fragmented tools with one consistent experience across all service areas.

Automated Lead Intelligence

Every lead includes search history, viewed properties, UTM source, and campaign – instantly usable by agents.

Precision Routing

Use geography, source, price point, or language to route leads to the right team, pond, or agent – automatically.

Branded at Scale

One consistent visual identity across all web pages, search results, and email follow-ups – no third-party branding.

Connected to the Funnel

AI Nurture continues the work by messaging each lead with listing alerts, questions, and content that keeps your team top of mind – without lifting a finger.

Case Study

ChuckTown Homes Real Estate

  • Client: Jeremy Wilson, Team Leader
  • Organization: ChuckTown Homes
  • Team Size: 100+ agents across 7 cities in 4 states
  • Recognition: #15 Mega Team by RealTrends

Results with Ruuster

  • 81% of closed and pending deals were nurtured by Ruuster within 90 days
  • 10K monthly active users & 1M+ page views each quarter
  • Unified MLS search across all agents, platforms, and markets

“Before Ruuster, we had four or five IDX systems cobbled together. It was fragmented and frankly a terrible solution. Now, it’s seamless. Every lead – whether from PPC, website, or referral gets a branded search experience, synced to Follow Up Boss, and is immediately nurtured. Over 80% of our closings in the past 90 days came from leads nurtured by Ruuster.”

FAQs

Frequently Asked Questions

What is Ruuster’s Branded IDX Search?
Ruuster’s Branded IDX Search lets you embed a fully customized MLS search experience on your existing website. It supports multi-MLS listings, is tailored to your brand, and syncs all lead behavior and preferences into your CRM in real time.
Yes. Ruuster works with any website, including WordPress, AgentFire, AgentImage, Sierra Interactive, Real Geeks, or custom platforms. You can fully control how the search experience looks and where it lives.

You set your own registration rules, such as number of page views before registration or targeting specific content types. Ruuster captures every lead with full pre-registration behavior, so you know what they were viewing before they converted.

Yes. You can create community pages, agent bios, featured listings, location-based content, and PPC registration pages. All pages are branded and optimized for both organic and paid traffic.
All leads are instantly synced into your CRM with complete property history, UTM tracking, source tags, and routing metadata. You can configure routing by geography, price range, campaign, or lead source.
Yes. Ruuster integrates with Google Tag Manager and tracks UTMs, registration events, and conversion paths. Every paid click becomes a measurable lead with full campaign attribution and follow-up.

Leads are automatically placed into Ruuster’s AI Nurture system. They begin receiving personalized listing recommendations and messaging based on their search behavior — without any agent setup required.

Yes. Ruuster supports listings from multiple MLSs in one unified, branded search interface. Agents and clients can view listings across markets without switching systems.

Leads are routed automatically based on criteria you define — such as price range, location, language, campaign source, or MLS territory. This ensures every lead goes to the right person or team without manual effort.

Yes. Ruuster replaces fragmented or outdated IDX plugins with a complete solution that integrates branded search, smart lead capture, real-time CRM sync, and AI-powered follow-up — all in one platform.

Ruuster captures more leads through smarter registration logic, then immediately activates them with behavior-driven AI messaging. Every action is tracked and visible to agents for faster, more relevant follow-up.

With full PPC tracking, campaign attribution, and automated nurture, Ruuster ensures that every paid click is captured, activated, and converted. This increases ROI on ad spend and improves reporting visibility.

Teams like ChuckTown Homes have unified fragmented IDX systems, increased engagement to over 1 million pageviews per quarter, and saw 81 percent of closings tied to Ruuster-nurtured leads within 90 days.

As soon as a lead registers, Ruuster begins sending AI-generated property recommendations and messages based on their search activity. This keeps leads engaged and surfaces motivated buyers without agent effort.

Ruuster scales across teams, markets, and MLSs. Every agent can have a consistent, branded IDX search experience on their own website, all tied to the same CRM and lead routing system.

Agents see complete search behavior, viewed properties, UTM source, registration path, and current status. All of this is visible inside the CRM and updated in real time.

Yes. From search experience to landing pages to email follow-up, everything remains branded to your team. Ruuster never injects third-party branding or redirects your traffic.

Click Request a Demo or See How It Works to schedule a walkthrough. Ruuster will show you how to integrate IDX, lead capture, AI nurture, and CRM sync into one seamless, branded system.

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Capture Smarter. Follow Up Faster. Convert More

Book a demo to see how Ruuster connects traffic, technology, and team performance.

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