One Platform. Unlimited Markets. Zero System Sprawl.
Ruuster for Scaling and Expansion Teams
Ruuster powers top expansion and multi-market teams with a single platform for MLS search, AI nurture, client collaboration, and CRM engagement. From onboarding to agent productivity, it scales with you — cleanly, efficiently, and on brand.
What It Does
Multi-MLS Search in One Interface
Agents can search across all markets your team operates in, with no need to toggle between MLS portals or apps.
AI Nurture That Accelerates Productivity
Ruuster auto-detects buyer behavior and triggers personalized follow-up. New agents can tag leads and immediately start meaningful conversations.
Fast Ramp with Integrated Tools
Instead of teaching agents five systems, Ruuster connects your website, CRM, MLS, and nurture in one experience — making training easier and adoption faster.
Team Routing and Lead Structures Stay Intact
Leads flow through your ponds, rules, and regions without friction. Activity logs stay connected through every reassignment.
National Portal with Local Routing
Build one client-facing experience for all your markets. Ruuster routes leads based on geography so every market runs on one clean system.
Branded Consumer Tools That Attract Agents
Offer every agent a personalized app, search platform, and web portal branded to your team. It makes recruiting easier and keeps agents off third-party tools.
Why It Matters
Expansion Adds Complexity
More markets often means more systems, more vendors, and more confusion. Ruuster solves that by giving you one platform that covers everything.
Your Brand Should Scale Too
Whether you operate in 3 cities or 30, your clients and agents should see the same brand experience. Ruuster makes that possible — across desktop, mobile, and app.
Systems Should Not Break When You Grow
Ruuster is built to scale. You can add agents, MLSs, or regions without creating tech debt or requiring your team to relearn workflows.
Centralized Data = Clear Accountability
You get a unified view of agent activity, lead progress, and client engagement across your entire org – no matter how large your team becomes.
How It Impacts Teams
Recruit with better tools that agents want
Shorten training time with fewer platforms to learn
Launch new markets without adding tech complexity
Increase agent visibility and accountability
Standardize the client experience across all markets
Drive more engagement from leads with less effort
Scale without switching platforms again
ChuckTown Homes Real Estate
“Before Ruuster, we had four or five IDX systems cobbled together. It was fragmented and frankly a terrible solution. Now, it’s seamless. Every lead – whether from PPC, website, or referral gets a branded search experience, synced to Follow Up Boss, and is immediately nurtured. Over 80% of our closings in the past 90 days came from leads nurtured by Ruuster.”
Jeremy Wilson
Team Leader, ChuckTown Homes Real Estate
#15 Real Trends Mega Team Nationally
Frequently Asked Questions
Can we support multiple MLSs and markets?
Yes. Ruuster integrates with your entire MLS footprint and presents it in a single branded platform. Leads route based on region, and agents see only the markets where they are members.
How does Ruuster help with recruiting?
You can offer agents a branded web and mobile experience, smart follow-up, and full visibility. It replaces the disjointed tools most agents struggle with and gives your team a professional edge.
Is this easier for new agents to use?
Yes. Instead of learning multiple systems, new agents onboard faster with one platform that covers search, nurture, collaboration, and CRM engagement.
Does it support existing routing and CRM logic?
Absolutely. Ruuster honors your current rules in Follow Up Boss and other CRMs. No need to change your structure.
How fast can we get started?
Most teams go live in about 2 weeks depending on MLS approvals. Our team handles setup, branding, training, and integration.
Do I have to pay for a larger database?
No. Ruuster does not charge based on database size. You can nurture every lead without ballooning costs.
Is Ruuster only for Follow Up Boss users?
Ruuster is deeply integrated with Follow Up Boss and also connects to Sierra and other systems via Zapier or custom API.
Still have some questions?
Reach Out
Turn Follow Up Boss into the Only Platform Your Team Needs
Connect MLS search, client messaging, personalized nurture, and complete lead tracking — all inside Follow Up Boss.