Ruuster supercharges agent productivity

Features

Ruuster integrates directly with your CRM and website, keeping new leads warm and reactivating old ones before your competition gets to them.

Trusted by thousands of agents and millions of consumers.

7% of your database is going to transact this year. Will it be with you?

Ruuster integrates directly with your CRM and website, keeping new leads warm and reactivating old ones before your competition gets to them.

AI Real Estate Lead Nurture

Ruuster AI Nurture

With AI Nurture, identify your high-intent leads and automate follow-ups at scale.

Reengage cold leads instantly at scale with AI-driven property recommendations that adjust to every lead’s real-time behavior.
Automatically unify lead intent signals from IDX, portals, and other sources to adjust searches based on activity anywhere.
Add immediate value to new leads with instant alerts and automatic AI searches as soon as a lead registers.

Attract

Website MLS Plugins & Lead Capture

Create a branded multi-MLS portal on any website platform and seamlessly sync leads to all of your systems.

Sync properties across multiple websites on any platform and unify data from all MLSs.
Create registration forms that trigger PPC conversion events to optimize ad spend.
Automate complex lead routing across teams, pools, and geographies.
Automate AI Nurture for all leads so they immediately get properties similar to what they just looked at when they register.
White-labeled for your brand.

Sync

Seamless CRM, MLS, and Website Integrations

Unify real-time data across systems so agents work smarter, not harder.

Engage

Branded Mobile App & Web Consumer Portals

White-labeled, fully integrated collaboration portals streamline transactions.

No matter the plan, you get the full power of Ruuster.

Ruuster AI Nurture

Automated / Tag Based Lead Nurture

For ALL leads in your database

No Limits on # of Nurtured Leads

Searches automatically adjust based on activity

Incorporates Property View / Inquiry Activity from ALL lead sources

Leads never sunset

Custom Branded E-mail alerts

CRM Integrations

FUB Embedded Widget for MLS Search in the Lead Profile

Seamless 2-way sync of clients and activities

Custom tags, lead routing rules, and automations supported

All client portal activity synced into the lead profile

Smart Lists for Database Nurture

Client Collaboration Portal

Web, Mobile, Browser and App Supported

Collaborative MLS Search with fast and accurate MLS data
2-Way Agent/Client Chat

All Filters from your MLS supported

Custom Educational Content Library

Budgeting Calculators

Custom Vendor Referral Marketplace

IDX Website Embeds

Create a portal experience on your website

Integrate ALL MLSs your team covers

Create agent and local pages

Feature listings

Forced Registration Settings

Integrated with Google Tag Manager for Event Conversions

Fully White-Labeled

Customizable for your brand – all fonts and colors

Custom lead routing rules and tags that flow into your CRM

IDX Website Embeds

Fully-Branded Mobile Applications

Choose your own App Name, fonts, colors, MLSs

Launched into the Apple App and Google Play Stores

Custom Push Notifications

Implementation and Support

Dedicated US-Based Support and Implementation

White-glove onboarding

Live training sessions for admins and agents

Weekly open office hours

User Analytics

Branded Mobile Application (optional)

Why Top Real Estate Teams  Are FLOCKING To Ruuster

AI-Powered  Conversion Engine

Real-time engagement that converts leads.

Works Inside
Your CRM

No extra logins or disruptions. Just results.

Optimized for PPC  and Marketing

Make every ad dollar work harder.

Full Website
Integration

Embedded for a seamless experience.

Scales with
Your Business

For high-performing brokerages and teams.

White-Labeled

Clients engage w/ your brand, not ours.